A good template removes the friction of starting from scratch. Here's a complete SEO content brief template you can copy today — plus real examples showing what a filled-in brief looks like.
The Ultimate Content Brief Template
# SEO Content Brief: [KEYWORD] ## Search Intent - Type: [Informational / Commercial / Transactional / Navigational] - User wants: [One sentence] - Target audience: [Who] - Content format: [Guide / Listicle / Comparison / Review] ## Content Outline - H1: [Title — include primary keyword] - H2: [Section 1] - H3: [Subsection if needed] - H2: [Section 2] - H2: [Section 3] - ... - Target word count: [Number] ## Competitor Benchmarks | URL | Title | Words | H2s | Strengths | Gaps | |-----|-------|-------|-----|-----------|------| | ... | ... | ... | ... | ... | ... | ## SEO Metadata - Title tag: [Under 60 chars, include primary keyword] - Meta description: [Under 155 chars, include CTA] - URL slug: [keyword-rich, hyphenated] - Target keywords: [Primary, secondary, tertiary] - LSI keywords: [5-10 semantically related terms] ## Content Score - Target score: 80+ - Key areas to optimize: [List]
Real Example: Commercial Intent Brief
Keyword: "best running shoes for flat feet"
Intent: Commercial — user wants product comparisons and recommendations for a specific need. Target audience: runners with flat feet, likely mid-funnel, close to purchase.
H1: Best Running Shoes for Flat Feet in 2026: Podiatrist-Reviewed
Outline: Quick Picks Table → How We Tested → In-Depth Reviews (7 shoes) → Comparison Chart → Buying Guide for Flat Feet → FAQ
Word count: 3,000-4,000 (matches top 5 competitor average)
Title tag: "Best Running Shoes for Flat Feet 2026 | 7 Podiatrist-Reviewed Picks"
Generate Templates Instantly
Instead of filling this template manually for every keyword, SEO Brief Generator creates a complete, customized brief in 30 seconds — with the template structure above pre-filled with AI analysis. Try 3 free briefs →
Prefer manual? Copy the template above into Google Docs. But once you've done that 3 times, you'll understand why AI briefs exist.